Live search regains its share with Live Cashback

Dear Reader,

Microsoft Live Cashback

Microsoft Live Cashback

After launching the new Live Cashback feature on Live search, Microsoft has regained its previously lost share in the search engine market. Live Cashback, as Techcrunch put it, goes straight for Google’s throat by moving from CPC (cost-per-click) to CPA (cost-per-action), meaning that a lot of the revenue is given back to users! As speculated on Techcrunch, this is both desperate and brilliant tactics.

Links:

Read more about Cashback on Microsoft Live
Read more at Techcrunch blog article 1 and article 2
Try out Microsoft Live

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Google video sitemaps

Dear reader,

As you may already know, Google has released Video Sitemaps along the widely used Google Sitemaps protocol. Actually the latter one probably shouldn’t be called Google Sitemaps, as it is a protocol also accepted by Yahoo! and Microsoft Live search engines.

As sitemaps are created to assist search engines in indexing your site content, the video sitemaps are there to assist Google in finding your site’s video content.

Here’s the catch, though: the Video Sitemap protocol is not (yet)  accepted by any other search engine besides Google and so shouldn’t be mixed with the existing (web) Sitemap protocol. So, basically you have to update two different sitemaps, which can be quite toilsome if done manually.

However, there already seems to be a free solution to this: www.videositemappro.com. However, since I haven’t yet utilized either the Video Sitemaps nor the nor the program, I cannot yet recommend Video Sitemap Pro.

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