New Google AdPlanner GUI

Dear reader,

This morning I was delighted as I was greeted with an e-mail from Google stating they had just renewed the Google AdPlanner interface.

Google AdPlanner is a service with which one can define the most suitable websites for advertising to desired target group. You can also build media plans with the websites that best respond to your target group demographics.

If you’re a site owner, you can add information on how to advertise on your site and with which formats, to ensure potential advertisers will find the relevant information from the tool they’re using to build their media plans. You can also share Google Analytics data to let those potential advertisers know what your site would be worth for them.

The new GUI is a lot easier to use, resembles AdWords a lot and is far less buggy than the previous one. Now go try it and dazzle your Marketing Managers with data!


Passed Google Analytics Individual Qualification (IQ) test

Dear Reader,

Google Analytics IQ test, Rami Karhu

Google Analytics IQ test

I’m congratulating myself for having just passed the Google Analytics Individual Qualification test. I thought the test was almost easy in the end although my score was (only?) 86% right (75% correct answers needed to pass). Most of the questions were not very hard and even though there were 70 questions in all, I had answered them in approximately 30 minutes not counting a couple of marked questions that I reviewed after completing the rest. The test has a 90 minute time limit.

The video tutorials on the Conversion University Help page were really helpful and most questions were actually almost directly taken from the video material. The test has been available from the beginning of March 2009 and I’m now the 819th to be certified.

Google Japan penalized by Google

Dear Reader,

Funny things happen in the cyberworld. Google Japan did a campaign paying for bloggers to link and blog nicely of them in order to boost the campaign. The result? Mother company Google penalized them by lowering the PageRank of Google Japan from 9 to 5.

Google Chrome content rights

Dear Reader,

Yesterday I posted an entry on the new web browser by Google, Chrome. Today I found out through various other blogs that the Terms of Service for Google Chrome are quite intriguing as the user is supposed to give Google rigths to distribute and reproduce any content that is submitted through their browser! Not surprisingly, this has launched an avalanche of responses on the web.

Read the contents of chapter 11 below or the whole terms of service here:

11. Content license from you

11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services. By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services. This license is for the sole purpose of enabling Google to display, distribute and promote the Services and may be revoked for certain Services as defined in the Additional Terms of those Services.

11.2 You agree that this license includes a right for Google to make such Content available to other companies, organizations or individuals with whom Google has relationships for the provision of syndicated services, and to use such Content in connection with the provision of those services.

11.3 You understand that Google, in performing the required technical steps to provide the Services to our users, may (a) transmit or distribute your Content over various public networks and in various media; and (b) make such changes to your Content as are necessary to conform and adapt that Content to the technical requirements of connecting networks, devices, services or media. You agree that this license shall permit Google to take these actions.

11.4 You confirm and warrant to Google that you have all the rights, power and authority necessary to grant the above license.

As has already been speculated, I also hope and assume that these terms of service are replaced with a less extreme TOS soon.

Google Chrome – a new player for the web browser market

Dear Reader,

Google Chrome

Google Chrome

Google accidentally published a comic explaining some of the functionalities in their new web browser, Chrome. After realising this, they hurried to write a blog post about the browser and are launching it today. The browser makes some use of the technology of Firefox and Apple’s web kit. It also seeks to enhance the web surfing experience by being able to process multiple processes at any one time, in different tabs.

See also how the Mozilla CEO commented on their partner’s new, competing browser.

Former Google engineers challenge ex-employer with ‘Cuil’ search engine

Dear Reader,

Yesterday a brand new search engine saw daylight. Cuil has a fresh GUI and a new type of search listing. Because of being used to how search engines show results at present, it might be a challenge for new users to get to know this search engine’s way. But so far I think the GUI is quite user-friendly and looks nice. Time shall tell if this attempt will be able to challenge the search engine giant.

Go ahead and try out Cuil!

Headliner: Google

Dear Reader,

Google is in the headlines right now. Earlier today I trackbacked TechCrunch’s article about the rumour of Google acquiring Digg. Later on I found Google Operating System’s contrasting article on the same subject.

Another thing I found out about today is Google’s new article repository, Knol. A bit Wikipedia-like endeavour for creating articles but with the exception that the writers of articles are clearly shown on each article or haven been given the credit for written articles. Read more about and test Knol here.

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