New Google AdPlanner GUI

Dear reader,

This morning I was delighted as I was greeted with an e-mail from Google stating they had just renewed the Google AdPlanner interface.

Google AdPlanner is a service with which one can define the most suitable websites for advertising to desired target group. You can also build media plans with the websites that best respond to your target group demographics.

If you’re a site owner, you can add information on how to advertise on your site and with which formats, to ensure potential advertisers will find the relevant information from the tool they’re using to build their media plans. You can also share Google Analytics data to let those potential advertisers know what your site would be worth for them.

The new GUI is a lot easier to use, resembles AdWords a lot and is far less buggy than the previous one. Now go try it and dazzle your Marketing Managers with data!

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Google penalizing long landing page load times

Dear reader,

GoogleDuring the next few weeks Google will begin penalizing long page load times on AdWords landing pages as load time is incorporated in Google’s Quality Score. I believe this is a good thing because it will help in increasing usability and accessibility on web sites utilizing Search Engine Marketing (SEM).

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