Chief Web and Chief Internet Officers (CWO, CIO)

Dear reader,

Today I accidentally surfed on this blog post about Chief Web Officers. I must say I’m with the blog post in that companies and corporations of this age should start considering hiring top-level officers to be in charge of the company’s whole web environment and presence. There are way too many wrong paths that can be taken with web strategy and way too many evil n’ greedy consultants. 😉

What would be the characteristics of a company that would be in need of a high-ranking web officer? Big enough, large enough web environment, business concentrated on the web — what do you think? I would really like to hear your comments and if you’ve ran across any companies with CWOs yet?

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