Watch out for the Twitter strategist spammer

Dear Reader,
I just recently got hit by a Twitter spoofer using the name (albeit twisted) of Jeremiah Owyang. Judging from the comments mr. Owyang has received on his blog, there are variants asking for money and/or credit card numbers out there so watch out.
Jeremiah Owyang is a well-known web strategist whom I enjoy reading, so [...]

Chief Web and Chief Internet Officers (CWO, CIO)

Dear reader,
Today I accidentally surfed on this blog post about Chief Web Officers. I must say I’m with the blog post in that companies and corporations of this age should start considering hiring top-level officers to be in charge of the company’s whole web environment and presence. There are way too many wrong paths that [...]

Web Strategy 1: Web Analytics

Dear reader,
I thought I’d start an irregularly written series of postings dealing with various aspects of web strategy. This first blog post handles with web analytics – a subject that absolutely no-one in the field of web can bypass. Here goes.
Web Analytics
Analytics in the realm of web generally answers to the need: “We want to know [...]