Passed Google Analytics Individual Qualification (IQ) test

Dear Reader,
I’m congratulating myself for having just passed the Google Analytics Individual Qualification test. I thought the test was almost easy in the end although my score was (only?) 86% right (75% correct answers needed to pass). Most of the questions were not very hard and even though there were 70 questions in all, I [...]

Web Strategy 1: Web Analytics

Dear reader,
I thought I’d start an irregularly written series of postings dealing with various aspects of web strategy. This first blog post handles with web analytics – a subject that absolutely no-one in the field of web can bypass. Here goes.
Web Analytics
Analytics in the realm of web generally answers to the need: “We want to know [...]