Dear Reader,
Funny things happen in the cyberworld. Google Japan did a campaign paying for bloggers to link and blog nicely of them in order to boost the campaign. The result? Mother company Google penalized them by lowering the PageRank of Google Japan from 9 to 5.
Filed under: SEO / SEM, Search Engines | Tagged: Blogs, google, PageRank, Search Engines, seo | Leave a Comment »
Dear Reader,
After launching the new Live Cashback feature on Live search, Microsoft has regained its previously lost share in the search engine market. Live Cashback, as Techcrunch put it, goes straight for Google’s throat by moving from CPC (cost-per-click) to CPA (cost-per-action), meaning that a lot of the revenue is given back to users! As [...]
Filed under: SEO / SEM, Search Engines | Tagged: Cashback, cost-per-action, cost-per-click, CPA, CPC, google, live, Microsoft, search | 1 Comment »
Dear Reader,
Lately Google has been experimenting with very Digg and Wikia-like new search functionality. The research, according to Techcrunch, has actually started already a year ago. There seems to be only a handful of lucky test drivers at the time being.
The new search under testing consist e.g. of the ability to rate search engine results with ‘thumb down’ [...]
Filed under: SEO / SEM, Search Engines, Web 2.0 | Tagged: google, Search Engines, seo | 1 Comment »
Dear reader,
During the next few weeks Google will begin penalizing long page load times on AdWords landing pages as load time is incorporated in Google’s Quality Score. I believe this is a good thing because it will help in increasing usability and accessibility on web sites utilizing Search Engine Marketing (SEM).
Filed under: SEO / SEM | Tagged: AdWords, google, quality score, search engine marketing, sem | Leave a Comment »
Dear Reader,
There’s a good summarizing blog entry by Susan Moskwa of the Official Google Webmaster Central blog that links to the seven most important webmaster central blog entries. Go read and enjoy!
Filed under: SEO / SEM | Tagged: google, sem, seo, webmaster central blog | Leave a Comment »
Dear reader,
As you may already know, Google has released Video Sitemaps along the widely used Google Sitemaps protocol. Actually the latter one probably shouldn’t be called Google Sitemaps, as it is a protocol also accepted by Yahoo! and Microsoft Live search engines.
As sitemaps are created to assist search engines in indexing your site content, the [...]
Filed under: SEO / SEM, Search Engines | Tagged: google, live, seo, sitemaps, Web, web design, yahoo | Leave a Comment »
