GAIC certificate previews

Dear reader,
Google has made it possible to share your Google Analytics or AdWords test results. You can decide what information to share and what tests to share, and will be given a link to the results. Here’s a link to my GAIC test that I blogged about earlier.
To create yours, here’s what to do:

Go to [...]

MySpace Analytics for artists

Dear reader,

Logging to my MySpace account tonight, I was delighted to see that MySpace has a new analytics dashboard for artists! Although it only shows little information for now such as song plays and friends’ demographics, it is definitely a move towards the right direction. I’m also delighted to see that different social media platforms are [...]

Google Analytics new features 10/2009

Dear reader,
More echo for the announcement of the new GA features on 20th October 2009? No. Although, I too, see these as absolutely brilliant and necessary improvements, today I’m writing out of discontent. This is because I’m seeing everyone else cheer the excellency of the new improvements, and I cannot access them on any of my [...]

Passed Google Analytics Individual Qualification (IQ) test

Dear Reader,
I’m congratulating myself for having just passed the Google Analytics Individual Qualification test. I thought the test was almost easy in the end although my score was (only?) 86% right (75% correct answers needed to pass). Most of the questions were not very hard and even though there were 70 questions in all, I [...]

Microsoft’s analytics solution to close

Dear reader,
On March 12th the Microsoft AdCenter Analytics team announced that the beta testing phase of the product will end and the development program will close. This is unfortunate to hear as I was really looking forward to Microsoft’s response to Google Analytics and the (hopefully) upcoming Yahoo! Web Analytics (former IndexTools).

Web Strategy 1: Web Analytics

Dear reader,
I thought I’d start an irregularly written series of postings dealing with various aspects of web strategy. This first blog post handles with web analytics – a subject that absolutely no-one in the field of web can bypass. Here goes.
Web Analytics
Analytics in the realm of web generally answers to the need: “We want to know [...]