I just read this bit older blog post about QR codes by P. Mertanen.
After having installed, re-installed and finally removed UpCode for several times myself on my Windows Mobile phone (the HTC Touch Diamond2) during the past year, I thought I’d give it one more go. Waddayaknow — I was thrilled to find a QR Code reader that did not crash every single time — namely, i-nigma. UpCode has a version that is supposed to work on my mobile, but every time the camera should be closing in on the QR code, the software crashes and takes down the whole camera, which works again only after a reboot.
The Quick Response Code (QR code) is the “new” 2d barcode that has pretty much replaced barcodes in many products but has also given new grounds for innovation. The QR is used worldwide on bus stops, business cards, product tags, marketing etc. Not that it’s that much more special than the good ol’ barcode, it’s just that almost every handheld owner can now have the reader handy all the time. The QR code has become quite a good tool for measuring multichannel transitions. Take Kiinteistömaailma (a Finnish real estate company) for example. They have used the QR codes on their business cards for a couple of years now, I think. When read, the QR code simply fetches the business card owner’s contact details on your mobile for easy contact addition. It is not a revolutionary innovation but works for the task at hand. If they are measuring the QR reads, they can actually know a little bit more about the impact of their business cards than would have been possible twenty years ago. The bus stops in Southern Finland are also covered with QR codes. By reading one, you’ll see a timetable of the buses passing by that particular stop.
Try out QR codes yourself!
- Morovia.com online QR code generator: www.morovia.com
- I-nigma QR reader for your Windows Mobile handheld: www.i-nigma.com